Get The Complete 2025 Email Marketing Checklist

The average ROI for email is $36 for every $1 spent

"If you are not emailing your list you're just saying NO to money." - Alex Hormozi

Whether you're looking to start or grow your email list, this checklist covers the core things you need to know to succeed with email marketing in 2025. You'll learn:

The singular email tactic that leads to a 791% increase in ROI

How to ensure your emails land in the inbox (not spam or promo tab)

Ideal email frequency and date/times to send

Get the 2025 Email marketing Checklist!

Glad You're here

Hey, I'm Jake Heilbrunn!

I’m an author, TEDx speaker, dedicated surfer and email marketing nerd. I’m passionate about helping companies amplify their mission, voice and impact through the power of words. Over the years, I’ve worked with a wide range of companies and coaches, helping them make over $10 million in revenue directly from email marketing.

My approach blends authentic storytelling with a results-driven strategy. Many of my clients had never made a dollar from email before working with me—and have gone on to earn six figures within their first year.

I’ve led workshops and talks for companies like REMAX, universities like USC, and organizations like NAMI, speaking on stages to over 15,000 people across six countries. I helped found The Idea Collective (now Thought-Leader) and scaled it from 0 to $2.5 million in revenue in just two years, all through the power of email.

If you’re ready to unlock email’s potential for your business, let’s connect!

Fill in the details & get the checklist!

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